2. Social networking speeds ahead
According to Sharak, one of the most important strategies in cruise marketing is developing a strong link with customers and potential customers. The new online social media tools (Facebook, Twitter and others) can take guests beyond the recepients of standard advertising, promotion and e-mail campaigns. With social media, cruise lines and travel agents can better engage the cruise traveler by providing useful cruise-related information, links and posts—along with highlights on deals and trips.

3. More capacity and more experiences = more bang for your buck
It’s all about more. Cruise lines are responding to the need for increased market share with more ships, more space and more cruising experiences, including big-name entertainment, high-end restaurants, cigar lounges, outdoor parks and much more! In 2010, 14 new ships are launching, with 22,000 new beds. The shiny new ships and amenities are a strong lure for both cruise veterans and virgins.

4. The demographics, they are a changin’
Pay attention to these cruiser stats, because they are shifting:

• Average age is dropping—from 56 in 2002 to 50 in 2010. Younger consumers are finding appeal in the popularity of themed cruises centered on music, wine, food, celebrities and other niches.
• Family cruisers are gaining momentum. From the nuclear family jaunt to large-scale family reunion cruising, the numbers can add up in terms of bookings. Value for the money, kid-friendly entertainment and daycare options are big pulls for this group.

5. Drive-to-port renaissance
With more ships sailing from cities like Baltimore, Seattle, Houston and Boston on a regular basis, drive to port is experiencing a revival for cost (and time) conscious travelers. Hassle-free and budget-friendly, these new close-to-home cruising options are expected to open up a completely new revenue stream.

6. Short burst cruises
Especially attractive for consumers living near Florida ports, the “less than a week” cruise is growing in popularity for those in need of a quick but memorable getaway on the high seas. And with these short burst cruises, ships will be plying the waters around:

• Bermuda
• The Caribbean islands
• The Mexican Rivera

7. Rolling on the (European) river
The cruise industry is seeing an increase in sales for European riverboat cruise sales among both US and European travelers. And to compete with the bigger ships, the smaller, riverboat cruises are stepping it up a notch, with luxury cabins and high-tech amenities. Knowing your existing and potential customer base for this segment will be key in effectively promoting the small boat, small water experience.

8. Singles at sea
Many cruise lines are giving singles the respect they deserve by waiving single supplements, fees that can go as high as 200%. One cruise line is even launching a special ‘singles’ cabin section that opens up into a lounge area for mixing and mingling. That means heavier penetration into this lucrative market of singles looking to sail the high seas.

9. “As you wish” cruising
High-seas adventure or ultimate relaxation? Burger and fries or filet mignon? From on board resort style dining (being able to eat where you want, when you want) to a wide choice of activities and accommodations, this mode of cruising experience is becoming more popular. Travel professionals can now offer their cruise customers a wide variety of on-board experiences.

10. Big, Bigger. Best!