The Caribbean ranks as the top cruise destination fur the second year in
a row, according to the 2006 Cruise Holidays Travel Trends Survey, which also
revealed an increasing demand for longer and more exotic cruises. Travel agents
are selling more eight- to 10-day cruises: They constitute 38 percent of all
bookings compared to 27 percent a year ago. The11-to-14 day itineraries are now
8 percent of total cruise bookings, up from just 3 percent last year.
Conducted between March 20 mid April 4, the survey features feedback from 86
percent of’ 125 travel agency locations in the United States and Canada.
Seventy-seven percent of those agents say cruise bookings are even or up over
last year.
The Caribbean and Alaska continue to be the top two favorite cruise
destinations. but cruisers are also becoming a bit more adventuresome, exploring
ports of call further from home in destinations such as Europe. South America
and Asia. More than 84 percent booked Mediterranean itineraries, up from 54.5
percent last year. In addition, 65.4 percent of agencies said clients are
feeling more confident about traveling farther from home. The most popular
European part was Rome; St. Thomas took top
honors as the most popular Caribbean island.
In good news for both agencies and cruise lines, clients are also returning to
the industry’s traditional sales pattern of’ booking farther out to get the best
deals. While the booking window immediately after 9-11 shrunk to one to three
months for the industry nationwide, the survey showed that’s changed. Now 92
percent of cruises are booked four months or more in advance of the sailing
date, and 54 percent of cruises are booked six months or more in advance.
Only 8 percent of’ all bookings are for sailings one to three months out. That’s
allowed major cruise lines to systematically raise pricing as the cabins fill up
early, delivering better revenue to lines and agencies. Yet, lines continue to
offer deals on shoulder season, repositioning or soft sailings.
What’s most important to cruise clients? The survey cited itinerary as the top
factor at 89.7 percent, with the cruise line at 85.1 percent; price ranked third
at 80.4 percent. More than 52 percent of the agencies confirmed that clients are
spending more per vacation.
Approximately 51.4 percent of agencies surveyed said the majority of their
cruise bookings include arranged transfers, 37.4 percent of bookings included
airfare, 19.6 percent included pre- and post-cruise hotels and 9.4 percent
included shore excursions.