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Worth Reading |
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Cruise Traveler Magazine
Cruise
Traveler Magazine is an online cruise magazine
offering an unbiased cruise guide, latest cruise
news, cruise reviews, tips, feature cruise articles,
and need to know information about cruising. |
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Cruise News Daily
For the
consumer who loves to cruise and wants to keep
abreast of what's new about cruising. |
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Cruise Reviews Online
Read hundreds of cruise
line reviews and cruise ship reviews by travelers
and cruise experts on today's most popular cruise
ships. Unbiased and unedited, |
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Peter Greenberg
Peter
Greenberg is the nation’s preeminent expert on
travel — no other journalist brings his level of
expertise and extensive experience to the travel
process. |
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Real Travel
the
travel guide and trip planner powered by advice from
real travelers |
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The Avid Cruiser
The Avid Cruiser was developed for
sophisticated "been there, done that" travelers who
want to be the first to experience new cruise
products and destinations. |
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The Perrin Post
Timely and
practical travel advice and insights from Condé
Nast
Traveler's consumer news editor. |
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Comparison
Shopping Tips |
Comparison shopping
online for a cruise makes a lot of sense, whether
you’re ready to reserve or just want to find the
lowest prices.
• Most sites make it very easy to identify the most
popular cruises for any available stateroom category
and you can read user reviews. We don’t always
recommend going with a web site that is highly
visited, but popularity can be a signal of good
price, quality service, and more.
• Price is often paramount among online shoppers, so
learn to make use of the special offers that many
sites offer, sign up for an e-mail alert when the
price or cruise you want becomes available.
• Note how the site you use handles special rates,
such as senior discounts, resident specials,
upgrades, onboard credit, and price-off offers.
Some incentives on particular cruises are nice, but
they might not give you the best price. For example,
a AAA or AARP discount may not get the best deal,
especially if you live in State that offers a
resident special for your cruise.
• Use several travel-comparison sites at once.
Better yet visit sites that let you view all the
cruise lines offers and compare lines, ships and
prices and itineraries. These sites work best when
you know exactly what you’re looking for and have a
good idea of what your cruise should cost. Then you
can see quickly find out whether the cruise is
available—and whether you’re really getting a
bargain. |
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Bargain Hunting? How To Get The Best Cruise Deals
We Show You How.
Smart Cruise Shopping Tips.
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 Save
BIG With Our Savvy Shoppers
Cruise tips by our cruise insider
experts

Raye & Marty Trencher
Cruise Traveler Magazine
Publisher and Editors
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Guide To The Best Cruise
Bargain Shopping Online.
Cruise
Traveler
Magazine
Special Report
Updated February 2011
We're not cheap. Just frugal
when it comes to travel expenses. And in this economy, the
art of finding the best cruise deal is alive and well. So,
after 30 years of cruising around the world, we're more than
happy to share some of our cruise tips on how to save money
the next time you cruise.
For bargain hunters there is
nothing like the cruise line's own web site. The competition
is so fierce these days, that many cruise lines have been
forced to lower prices. And, were not just talking about the
mass-market contemporary lines like Carnival or Royal
Caribbean. Even luxury and super-luxury lines like Regent,
Crystal, and Silversea have not only dropped their prices by
as much as 65%, but some lines include FREE airfare, FREE
unlimited Shore excursions. Even a FREE hotel night stay the
day before you sail. Talk about a great deal!
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Back
to the cruise lines own web site. What may look like
a standard online "brochure'" highlighting the
cruise line's ships, ports of call and destinations,
activities onboard and ashore, and dining options is
really
a bargain hunters dream. Look closely and
you'll find the link to their "specials of the week"
. Look even closer and you'll find that they even
have special rates for seniors, families, military,
teachers, firefighters
and Police Officers. Even for
small groups of family and friends. But, one of the
most hidden gems is the "resident rate specials".
Just about every cruise line has'em, but you'll have
to look around to find'em. Once you do, you may
qualify for a heavily discounted rate, savings
hundred's of dollars off the already low price
promoted elsewhere on their web site. And, all you
have to do is show proof or residency ( typically a
driver's license ) at the pier at time of check in.
A word of caution: If you fail to show valid proof
at the pier, look out, the cruise line may, before
they
let you on the ship, charge you the full cruise
fare, before any discounts. Ouch!
Next, go online and
visit the mega-travel web sites. You know the
brands.. Expedia, Priceline or Travelocity. They do
a huge volume of business and thus have "buying
power", clout and influence. What's this trifecta of
business success means to you? Some very good cruise
deals. And, they'll sweeten the deal, by adding such
benefits as onboard spending credit, anywhere from
$100 to as much as a $1000! They also may offer free
cabin upgrades, discounts on shore excursions, even
spa treatments. A couple of draw backs, if you call
them, you will be talking to an agent at a large
call center. The likelihood of you speaking to that
same person again is slim to none. If you book
online, you may have to pay in full at the time of
booking, even if your cruise departs months from
now. |
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Cruise
Tip: What is "Clearance" pricing?
In travel industry parlance, these
"clearance" deals are cruise berths that
would otherwise go unused, so cruise lines
cut prices in order to fill their cabins.
Already knew that? Then you're part of a
group of cruise travelers who don't ever
want to pay full price. Not even, the
"average" discounted price. You want the
best deal you can find. Today more and more
people are finding out about the cruise
steals you can get through "clearance"
inventory. People who click online to book
these kinds of cruises can save up to 80%
off published brochure prices.
Before you book with the local travel agent,
check on-line at a few more sites to see the
prices for the exact package you decided on.
Also, check with any memberships you have;
AAA, Costco, Sams Club, American Express,
ect. Often they can offer deals as well.
When you find the absolute best rate, book
it. |
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Now that you have visited the
cruise's own web site and online travel providers, like
Travelocity, Priceline, or Expedia, take a stroll around the
corner and visit your local neighborhood travel agent. The
reason, we left this choice to the end is because this is
where you may find not only the best deal, but you are
assured of good service, plus you will be working with the
same agent all the way up to sailing day and beyond. So, if
you are a person with a lot of questions, need some hand
holding, and prefer working face to face rather than online
or over the phone, then you've come to the right place. What
you may not know, is that prices are just about the same no
matter where you go. And all those special offers, like for
seniors and residents are also available from you
neighborhood travel agent.
Jot down all the information
you found when you visited the cruise lines web site. Add
the facts you discovered at the mega-travel web sites and
bring it all to you neighborhood travel agent. More often
than not, they will be able to get the same cruise, with the
same amenities and special offers.
Here are some more great tips to help you
save money on your next cruise....
Learn how to work the system, and
you can save a bundle on your next cruise. We've hunted down the
best discount and bargain resources on the web. Plus some great
tips on how to book and board your next cruise.
If
you're willing to learn the the ins-and-outs of online travel
bargain hunting, you can save as much as 70% off
published rates^ and 10-25% more from cruise brokers,
consolidators and group movers.
We
cover comparison shopping, clearance, last minute deals, cruise
line sites, auctions and travel classifieds. We also searched
for the best prices on our favorite cruise ships and
destinations and found thousands of dollars in savings.
You
can do the same, simply by visiting the highlighted sites noted
here. You can even find last minute cruise deals, that the
cruise lines are dying to sell you, as an empty cabin generates
no income.
While you can find similar bargains at sites run by the cruise
lines themselves, often they are not as good as those on offer
from a cruise broker or consolidator*. We'll show you where to
look.
For
most, internet bargain shopping is a bit of a hassle. Going from
one site to the next, looking for the cheapest price. Well,
we've done the work for you.
If
you enjoy the thrill of the chase, you can find a real vacation
bargain. A great cruise vacation....all the while spending less,
and enjoy it more.
Start By
Looking In The Right Places
So many so
called travel-help sites do nothing but point you to bargains
available from other sites that advertise on their web
site. Not very independent. If you see a bunch of ads all over
their home page, take the hint; that's a site you should think
twice about how impartial they are.
Look for web
sites that feature cruise-sellers whose only business is selling
cruises. Chances are they have the experience, knowledge and
know-how necessary to help you migrate all that's on offer. They
also are best prepared to answer you most detailed questions.
You see in most cases, they've been there, done that. Stay away
from firms that have large telemarketing staffs. You know the
popular ones, that sell airfare, hotel rooms and car rentals.
They just do cruises on the side. Chances are they don't have
many experienced cruise agents.
Look for
web sites that use their own searchable database like the
Revelex or OVS cruise reservation systems, places like
American Express
and the
AAA or one of our own web sites,
Cruise Direct Online. At these and other similar web sites
you can comparison-shop instantly, pricing staterooms at dozens
of cruise lines with just the click of a mouse. At sites like
Last Minute Deals,
Vacations To Go ,
Cruise Brokers and one of our own web sites,
Cruise Search Online, you can browse for limited- time
offers or scoop up clearance and last minute special offers.
Read The
Reviews
Cruise
Reports lets you sort cruises by traveler ratings quickly, and
it provides easy ways to view the popularity of various cruise
lines and ships. It also has some of the best in depth reviews
we saw. You can find their reviews and more at one of our own
web sites,
Cruise Reviews Online, These user reviews are from
professional travel writers and consumers alike. It’s not
uncommon to find dozens of in-depth user write-ups for your
favorite cruise.
Are your ready? Read on.
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Online
shopping for a cruise is big business.
Expedia, Travelocity, Orbitz and
Priceline sites that primarily sell airline
tickets, hotel rooms and car rentals are now in the
cruise business. One of the drivers for its continuing
growth is increased sophistication in online
comparison-shopping travel-related Web sites, which can
not only help you find bargains but also reveal
remarkable choices when you’re looking for a cruise. In
fact, many consumers use online travel sites just to
research vacation options, then brow-beat their local
travel agent to match the price.
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True or False:
Men complete more
online travel-related transactions than women.
(look
below for answer)
False. Close to 50
percent of adult women have made a travel purchase
online in last six months compared to
39 percent of men.
(source: BURST! Media Survey, Jan 2005)
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Success at cruise clearance or last minute travel
sites requires patience and good eyesight to read the "Fine
Print".
• If you don’t know exactly what you’re looking for, you’ll find
yourself wading through offers with second-rate cabin
availability. Cabins near elevators, service doors, under the
disco or next door to the children's activity room. (There’s
often a reason certain cabins get relegated to the clearance
list.)
• Read the fine print carefully. Clearance and last minute
cruises items often are non-refundable.
• If the travel site offers a price-matching policy, read that
closely, too, It’s tempting to think that you’re getting a great
deal, but you may find a better price later. Price-matching
particulars vary among providers.
Forget impulse buying; you’ve got to research
every offer.
•
Cruise Deals can disappear as quickly as they appear. The better
sites—e-mail updated offers that keep you up to speed without
requiring you to revisit a site every couple of days. Sign up
for them.
• Check the discussion forums that appear on many of these
sites. The contributors are usually super-savvy about cruising,
and you’ll get great tips, like which cruise lines and ships are
the most popular and which ones aren’t. These forums can also
tell you which deals really are too good to be true.
• Know what you’re after. These sites are best if you already
know what you’re looking for. Like stores themselves, travel
sites can be dangerous if you’re just browsing. Inevitably
you’ll see a vacation deal you’d be crazy not to jump at—and
you’ll wind up spending more money that you should.
New Rules.
Some
cruise lines now forbid travel agents from discounting cruises
to the public. Now, that doesn't mean the cruise isn't
discounted. It most likely is, but only by the cruise line
themselves. So, if you see a travel agent offering
a
much lower price than most anyone else...look out. That agent
may be violating his agreement and is subject to sanctions by
the cruise line, such as being removed from the cruise line's
authorized seller list and loosing the right to sell cruises for
that carrier.
Cruising Tips. How To Book And Board
Every year more and more people discover why
cruises are the ideal vacation. A cruise ship is basically your
giant buffet of wonderful experiences, with a wide selection of
cuisines and cultures, activities in the sun and spas to pamper
your every indulgence, destinations to exotic locales and a
million ways to relax. You can do it all or do absolutely
nothing—the choice is yours!
To book the perfect
cruise for you and your family, simply follow these helpful
guidelines compiled by the American Society of Travel Agents (ASTA).
Chart Your Course! Pick the Cruise That’s
Right for You
Your first choice is the most enjoyable, for it allows your mind
to wander around the globe and back again, revisiting every
destination your dreams have ever taken you to. Where in the
world do you want to go and for how long?
The length of your trip largely depends on how much you can
afford. Cruises offer everything from one or two-night
excursions out to sea and back to journeys that take you around
the world in 100 days. Three-day weekend, four-day midweek, week
and two-week cruises are the most popular.
With 70 percent of the planet covered in water, the next
question should not be where to go to but where to go to first.
Cruise ships visit more than 1,800 ports around the world,
providing you with rare glimpses into many cultures all in one
eye-popping vacation.
Many first-time cruisers choose the Caribbean or Mexican
Riviera, where you pleasantly float from one island paradise to
the next. Soak up the sun, learn a water sport or discover a new
flavor of margarita-the tropics never disappoint.
For a local alternative try Alaska, where you’ll experience
calving glaciers and curious whales while following either the
Inside Passage or the Gulf of Alaska route. Or, take a fall
cruise to New England and Canada, where you’ll be introduced to
our neighbors of the north while watching the leaves turn on
shore.
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Aim for Europe with cross-Atlantic trips to Paris or Rome,
Mediterranean cruises to the likes of Italy, Greece and the
French Riviera, or tour the Scandinavian capitals from the sea,
where historic cities like Copenhagen and Helsinki reign with
centuries of heritage.
Finding a Good Rate and the Right Cabin
Paying the brochure rate for a cruise is like paying full
sticker price for a car. To lessen the sticker shock, book
early—generally 120 days prior to the sail date—and be flexible
about your travel plans, for just like the rest of the travel
industry, off-season cruises are typically cheaper.
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A great tip: aim for a four-day cruise in the middle of
the week instead of the popular three-day weekend
cruise. You might get that extra day at a great rate!
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The most significant
factor in determining the price of your ticket will be the size
and location of your cabin. Depending on the ship, cabins range
from cozy closets to spacious suites with a hot tub. And they
are priced accordingly.
If you plan to spend significant time in your cabin, choose the
biggest room you can afford. Standard cabins have twin beds,
which can usually be converted into a queen-sized bed, while
bunk beds in other rooms cannot be converted.
The most-expensive and least-expensive cabins are likely to sell
out first, so book early if you have set your sights on either.
Cabins are listed as inside (no windows) or outside (with
windows), with outside cabins naturally higher priced. If you
are booking a cabin with windows, check with your travel agent
to ensure that your view is not obstructed by equipment such as
a lifeboat.
Cruise Specialists—Your New Best Friend
For the most thorough advice and the best deals, find a cruise
specialist. Travel agents are often certified cruise
specialists, and they know which low Internet offers to avoid
and which ports of call can make a great cruise unforgettable.
A good cruise specialist may offer you group rates, free
upgrades, shipboard credits and other amenities or discounts.
They will clarify the need for passports and visas, explain your
dining choices and advise the cruise line of any special dietary
requests, check periodically to see if the price of the cruise
has dropped, book your air and hotel, and review your documents
and reservations to make sure that everything is in order.
One if by Air, Two if by Sea – Are Air/Sea
Packages Worth It?
Offered by many airlines, air/sea packages include a flight from
your home to the ship’s port and back again in the price of
ticket. While this option does relieve the hassle of purchasing
your own ticket, be aware of both the pros and the cons.
If you purchase the air/sea package, your transfers between the
airport and the ship will be included in the price. The cruise
line will claim your luggage for you and carry it to the ship,
and all you’ll have to do is board the bus. If your flight is
delayed, the cruise line will be aware of your delay and may be
able to hold the ship for a few hours. If not, they will make
every effort to get you to the first port to board the ship.
If you make your own flight arrangements, you might be able to
find a better deal, flying nonstop with an airline you prefer
while earning frequent flyer miles. You will have to find your
own transportation to the cruise terminal from the airport and
claim your luggage and carry it with you, so plan to arrive a
day early and purchase optional travel insurance that covers
trip delays, missed cruise connections and lost or delayed
baggage.
Hurricanes—Will They Blow Your Vacation Off
Course?
Hurricane season lasts from June through November throughout the
Caribbean. Prices tend to drop during this time, attracting new
and seasoned cruisers with great deals, especially in late
August to mid December. And while the chances are very slim that
a hurricane will affect your plans, the best advice is to step
on board with the right attitude.
Cruise ships are exceptionally safe, they possess sophisticated
weather-tracking systems to steer clear of danger and stay in
calm waters. If you plan a cruise during hurricane season, keep
track of the weather in the area you are planning to sail. If it
begins to turn nasty, keep in touch with your travel agent for
updates and advice.
If a strong weather pattern does wander into your vicinity, your
ship will simply change course. If your itinerary is set for the
eastern Caribbean, then your captain will switch over to the
western Caribbean port schedule, remain a few days longer at sea
enjoying the calm waters or simply change the order in which the
ports are visited. You will not get a refund for missed ports,
but you may find a new adventure waiting for you wherever you
dock.
Travel Insurance – Better Safe Than Sorry
Travel insurance is a small price to pay for peace of mind. A
policy is not only for trip cancellations but also can cover
missed connections, lost or delayed baggage, emergency medical
and dental expenses and emergency legal assistance.
Some cruise lines offer cancellation waiver insurance, which is
different than trip cancellation or interruption insurance.
Waivers apply to cancellations made several days prior to the
scheduled start of the trip. Trip cancellation and interruption
insurance will cover you from the time that you purchase your
cruise until you return from the trip.
You can purchase travel insurance through your travel agent, the
cruise line, or through an
insurance provider. If you’re not sure if travel insurance
is right for you, please consult your travel agent for advice.
Passports and Documents
Your ticket packet information will give you specific
instructions regarding the necessary forms of identification or
other travel documents for your voyage. Most cruise lines
require you to bring a passport or a birth certificate with a
raised seal and a government issued I.D. such as a driver’s
license.
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All U.S. Citizens need a valid passport to cruise
just about anywhere. So, if you don't have
one, get it now before the rush. |
What’s Free and What Costs
Money?
The price of your ticket will include your cabin, on-board
entertainment and food. Other items to consider when budgeting
your trip include:
› Taxes, surcharges, and fees, including airport fees, handling
fees, departure taxes and port charges. You should verify which
fees and port taxes are included in your cruise rate.
› Alcoholic beverages, bottled water and occasionally soft
drinks. Some ships offer "soda packages" that feature unlimited
sodas during the cruise for about $15-$20.
› Cost of reaching the ship, airline tickets not booked as part
of the package, shuttle service or in-port parking fees, if not
included.
› Cost of staying at port before or after the cruise, such as
hotel, transportation and meals.
› Shopping purchases made both on and off the ship.
› On board extras, such as gambling, spas, massages and
ship-to-shore calls.
› Tipping.
Most cruise lines use a billing system for your convenience.
They will take an imprint of your credit card and set up a tab
for the cruise, presenting you with the total bill at the end.
Keep all the little receipts you sign to verify the tab’s total.
No Belly-flops Into the Jacuzzi—Proper Cruising Etiquette
Even though your cruise ship may be bigger than your hometown,
it’s still one place where many people must coexist
harmoniously. Be courteous and respectful of others by following
these guidelines.
Dress Properly – Even if you’re allergic to dress codes, do not
show up to a formal dinner in jeans and flip-flops. The ship
will have a code for each day, so learn it.
Keep Your Children Close – Kids, we all love them, except when
they’re someone else’s. If you travel with your little ones
please keep them under control, especially around pools and
while passing through more adult-centered areas such as the
casino.
Learn the Ship’s Language – Your vessel is a ship and never a
boat, and the ship is always a she or her. Left is port, right
is starboard. Aft means rear or stern, while the bow is the
front of the ship. The bridge is where the Captain and his crew
control the ship, and only some ships have open bridge policies.
Save One Seat, Not All - While it's okay to save a seat for your
companion, it’s poor form to save a row of seats for your entire
table. The same goes for deck chairs.
Follow Jogging Rules – Most ships post hours when running is
allowed because passenger cabins are often located under the
jogging deck and some people prefer to sleep at 6 a.m. than
listen to your footfalls.
Land, Ho! Discovering New Worlds During Shore
Excursions
Whenever your ship stops at an exciting port of call, you have
three options: stay on board, explore by yourself or take a ship
excursion. But once you glimpse out your porthole and see the
tropical island, feel the vibrations of the bustling cities and
sense the intoxication of the exotic countries, staying on board
will quickly dissolve as an option.
Ship-sponsored shore excursions are valuable if you want to
visit the attractions far from the pier, have easy access to
historic monuments, forts, and castles and simply learn about
the country. They also provide the best ways to experience a
metropolitan city port like Barcelona or Rome, and the safest
way to visit a third-world country where language and customs
may prove too daunting a barrier.
However, if all you want to do is walk around a city or town,
shop or go to a beach, then grab a map, secure your money and
hike it on your own. Wandering a port on your own can be a great
way to get away from the crowd and immerse yourself in a new
culture, but it can also be challenging.
For miles around, everyone just noticed the big white ship full
of wealthy tourists coming in, so your chances of blending are
nil.
Don’t draw attention to yourself with flashy jewelry and large
amounts of cash. Don’t walk down narrow alleys or poorly lit
streets, and avoid being surrounded by large crowds if possible.
Carry a fake wallet and put your money in your front pocket, or
place a rubber band around your wallet to make it more difficult
to remove from your pocket without you feeling it.
Safety First
Overall, cruising is a very safe way to travel, as ships must
follow an extraordinary number of rules and regulations and are
subject to rigorous quarterly inspection. Ships operate under
international rules known as Safety of Life at Sea (SOLAS),
requiring them to utilize smoke detectors, sprinklers and
low-level emergency lighting for escape routes.
Safety drills are practiced within the first 24 hours of
sailing, where you’ll learn how to put on your life jacket and
locate your assigned lifeboat.
Seasickness is less common nowadays as the ship’s immense size
and state-of-the-art motion stabilizers control gentle rocking.
Once on board, spend some time on deck and focus on a fixed
point of the horizon to help you adjust and get your sea legs
quickly.
Be sure to pack a your complete health information with you on
your trip, with your medical history, your insurance
information, contact person in case of emergency, blood type and
list of allergies, medications and immunizations.
Tipping – Know Which Price Is Right
Tipping is a traditional part of cruising and an important part
of the income of those who help make your cruise enjoyable. Each
cruise line will provide its own guide to tipping, with some
providing envelopes for you to pass them out in. Or, in some
cases the cruise line automatically puts the cost of tips on
your onboard account to paid at the end of the cruise. Here are
some general guidelines:
› Airport skycaps generally – $1.00 for each bag.
› Porters at the loading area of the ship – $1.00 for each bag.
› Cabin Stewards and Waiters – $3.00/$3.50 each, per passenger
per day.
› Servers or Busboys – $1.50/$2.50 per passenger, per day.
› Maitre d’– $2.00 to $10.00 per passenger for the entire cruise
depending on how helpful they have been.
› Many bar and lounge tips are included on your bill at a
standard 15 percent which you can generally adjust for poor or
excellent service. Check your individual bills to see if a tip
has already been included.
Your Final Port of Call—Home
A cruise ship is a luxury hotel with a different view every day.
There really are no limits to where you can cruise nowadays, as
every ocean and river can be explored in style and luxury. And
when compared with the cost of a land-based holiday, cruising
offers excellent value with everything you need wrapped into one
package.
source:ASTA
Auctions And
Classifieds
Sometimes, the best online travel deals can be
found at auction sites like eBay and classifieds pages like
those at Cruisemates. If you’re shrewd enough, you can reel
cruises in for even less than you’ll pay elsewhere on the Web.
The downside is that this sort of shopping involves a bit more
work than other methods—and a bit more risk. With auction sites
in particular, you can spend days trying to find the right
cruise, and sometimes the cruise offer goes to someone else.
Sometimes you pay too much for it. Sometimes it’s not what you
expected it to be. There’s even that small chance you won't get
what you paid for. Caution is the byword here.
When using an
Auction site to purchase a cruise vacation:
• Pay close attention to user feedback. Make sure
the seller has a long history of selling and a long list of
feedback. And take the time to
read
the
feedback.
• Look for auctions with inconvenient closing times: If an
auction ends in the middle of the night or during a big sports
event, fewer people will place last-second bids, and you have a
better chance at a bargain.
-
Before you
bid, pick a maximum price and stick to it. You’re looking for a
bargain. Don’t get caught up in the excitement of an auction. If
you miss out on one auction, chances are another one will soon
pop up.
• Don’t bid right away. If you bid right away, others will know
you’re interested and can alter their strategy accordingly. In
most cases, especially if you want a cruise bargain, there’s no
need to bid until the last few seconds of an auction. And if too
many bids start popping up, go elsewhere. The price won’t stay
low for long.
• Check how many people have
viewed
that cruise on offer: It works both ways; other bidders are also
waiting to lay down a last-second bid. You can tell how popular
an item is by checking how many people have simply viewed it. If
the number is too high, go elsewhere. The price is likely to
skyrocket.
Travel Agents
The following is an
open letter from Joseph A. Watters, President of Crystal Cruises
to newspaper and magazine travel
editors:
Dear Travel Editor,
"Why should I use a travel agent?" As a veteran travel
executive, that's a question I'm often asked. Today, with the
overwhelming number of sources for travel information (the
Internet, cable television, newspapers, magazines, guidebooks,
etc.), it's no wonder the consumer is confused. Yet that's
precisely why the services of a professional travel consultant
are more valuable than ever.
In January, the television news magazine, 20/20, reported
the results of a test in which travel agents beat consumers at
uncovering the best airfares. However, it is much more than the
"lowest fare" that provides the compelling argument for a good
travel agent.
The best thing an agent can do is to match up a traveler with
the vacation that's right for them. The professional travel
consultant builds relationships with their clients to learn
their interests and lifestyles, as well as their dispositions.
Below is a list of some of the important services, which are
either provided free or for a nominal charge, by travel agents:
1. Distilling the product
information: Through an on-going and time-consuming
process of familiarization, continuing education and
customer feedback, the agent becomes a travel expert.
2. Investigating and
supplying competitive information: No single supplier is
going to advise a consumer that a better route or a better
fare is available on a competing carrier.
3. Staying abreast of the
most current and timely promotions: Via daily faxes,
agent-only e-mail transmissions, and their relationships
with their district sales managers, agents are obtaining the
most current promotional information.
4. Analyzing the current
promotions: The cheapest is not always the best.
5. Clarifying the fine
print, such as cancellation penalties and restrictions:
Again, the benefits of a professional's experience can save
a traveler money . . . and headaches.
6. Making recommendations
for travel-related options: Travel agents share the
experience and knowledge they accumulate about a variety of
travel topics – from where to eat, where to shop and what to
pack.
7. Simplifying the research
and subsequent transaction: Like a personal shopper,
agents can provide one-stop shopping for travelers who
require air arrangements, rental cars, cruise accommodations
and hotel stays – with suggestions that are in the best
interest of the client, not the supplier.
8. Enhancing the trip with
value-added benefits and amenities: Agents can add to
the client's experience by sending a bottle of wine,
providing a special land package, a specific escort or other
customer amenities.
9. Using their clout to
obtain the best possible in seemingly impossible situations:
Whether it's airline seats, hotel rooms or cruise space, the
travel agent has more buying power than the consumer.
10. Getting problems
resolved: The agent serves as the consumer's advocate in
the event something inadvertently goes wrong.
The use of outside service
providers for many transactions, such as tax preparation, isn't
questioned. Similarly, if one is going to spend hundreds or
thousands of dollars, as well as a good chunk of valuable
leisure time, it makes great sense to use a professional.
I
hope you'll consider sharing this information in future consumer
interest columns.
Sincerely,
JOSEPH A. WATTERS
President
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