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Why Consumers Book Their Cruise Directly

With A Cruise Line. Why Not!

by Raye & Marty Trencher

Cruise Traveler Magazine

First-time cruisers and seasoned travelers are increasing booking cruises direct with their favorite cruise line. Some cruise lines are reported to do as much as 17% of total sales direct. The Travel Agency community is not happy about it. Consumers should be also be upset. Consumers have the perception that it costs more to work with a travel agent. Because perception is reality, often consumers do not understand how they benefit from a travel agents services. They may feel the travel agents level of expertise about cruises is no greater than that of the cruise lines reservation staff, and see no greater value in working with them.

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Raye & Marty Trencher

Cruise Traveler Magazine

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Yet, when we look at the reality of the situation, the opposite is true.
 
Let's take a look at a well known and popular travel agents' web site – Alaska Cruisetours Online - there you will find a wealth of information on a niche area of travel ( Alaska ). If a consumer already knows, for example, that they want to go on an Alaska Cruise or Cruise Tour, the depth of resources on the Alaska Cruisetours Online web site as well as many other Alaska tour operator’s web sites is impressive. Their staff are certified experts in their field of travel, and unlike telemarketer's, they have "been there-done that" and are eager to share their experiences with you. These sites have personality and confidently speaks to exactly what the cruise traveler is looking for in their cruise vacation experience.
 
Many consumers draw the incorrect assumption that using a travel agent will cost them more, but in almost all cases that involve cruises and cruisetours, the cruise line covers the cost of doing business with you, in the form of giving the travel agent a commission.

In fact, doing business with a Travel Agent should save you money. 

First, Travel Agents have niche expertise, they know how to fit the right cruise experience to your lifestyle and offer something no cruise line offers: choice. The reservation person at the cruise line's call center are not trained as consultants and will not recommend their competitors. These call center telemarketers will not assist the consumer in shopping around for the best value. Their job is to sell you what their bosses tell them to offer. Some will not voluntarily offer up the best price available; say a senior rate, resident special offer, special kids fare, or military deal unless you ask for it. A good travel agent knows where to find these kind of offers and will work with you as your consultant. Instead of being limited to one cruise line's offerings, the entire array of options, discounts, deals and possible cruise lines, ships and land tours is open for your consideration.

 
Did You Know: The cruise lines do not charge additional costs when an agent is involved and you don't get a better price for not using an agent.

Perks That Work: A Travel Agent can sweeten the deal with FREE cabin upgrades, and/or Shipboard spending credits of up to $500, depending upon what category cabin you book. Perhaps, throw in a Spa treatment, trip insurance, a bottle of wine or a complimentary portrait, shot by the ship's photographer. These valuable perks often are not coming from the cruise line, as your travel agent may pay for them, as an incentive to get and keep your business.

 
What we have here is a failure to understand the travel agent’s value. Cruise lines that heavily promote direct sales do a great disservice to the consumer. By utilizing the professional tools available, your Travel Agent has an established long standing working relationship with the cruise lines, and can assist you with evaluating which cruise line, cruise ship and land tour is the best match for your needs, desires and budget. And the best part, this personal service doesn't cost you dime. The cruise lines pick up the tab.

If you really want to get the best service and greater value for your cruise vacation dollar, find a Travel Agent who's business is based on consultation and long-tern relationships. No doubt you'll save time and money, but you'll also get great service and the satisfaction of knowing someone was right there, working for you.

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